Join Our Groove

2020 Music for All TikTok Viral Challenge

OPPORTUNITY: In response to the COVID-19 pandemic shutting down the Music for All Summer Symposium, Fran Kick helped produce a TikTok viral challenge. The idea was to create a series of music loops students or anyone could use to create on their own TikTok videos.

RESULT: Between May 5, 2020 and June 1, 2020 Fran Kick assembled the team, coordinated the development, and brought to life Music for All’s first-ever TikTok viral challenge that launched in June of 2020 with four tracks.

INSTRUCTIONS: Let’s put leadership into action and bring to life the core value of leading through positive action. We want to spark a Music for All Leadership Lesson in real-time that’s organic, grass-roots, everywhere, and anywhere. Inspired in part by the musical collaboration of a hip-hop cypher (or what sometimes can be referred to as “posse cuts” or “posse tracks”) here’s the idea:

We want to combine a rap-world mashup/remix musical expression with something like a dance challenge on TikTok. Or even Facebook, YouTube, Instagram, Twitter, Twitch, Quadio, wherever the music might take you! Our intent is to set in motion a creative remix-challenge that can engage everyone and anyone in the music-making/dance/color guard/cheer/performing arts ecosystem. If you make music, mix music, move to or dance to music, we want you to…

  • Join our groove
  • Add your rhythm
  • Add your notes
  • Add your moves
  • Because #music matters

Bottom line, we are freely sharing a series of grooves at 144 BPM that will enable anyone to add their rhythm, their notes, their mix, their moves, their dancing. Musically and choreographically we want to inspire sharable moments in person, on video, and online. Illustrating the positively life-changing and empowering experience creating, providing, expanding, sharing, and demonstrating that music for all can be more than just an organization’s name.

By making these grooves publicly available on the musicforall.org web site, anyone can download, perform with, record using, dance to, choreograph to, video edit with, mash them up, and mix them up anyway anyhow they want. In any musical style or genre you want!

In addition, Susie Harloff and her fantastically-talented Summer Symposium faculty are creating 15-second TikTok dance, flag, rifle, and sabre routines. The goal is to simply encourage anyone to share, learn, and perform these 15-second segments and post their own video—playing along to, dancing to, spinning to, singing to, improvising on top of, even video editing using these grooves.

For someone who wants to create something longer (say a one-minute video) you could do all four choreographed routines (dance, flag, rifle, sabre) and edit them together. Musicians can cut-and-paste the grooves into their favorite software on a computer, phone, or DAW (Digital Audio Workstation) adding their own talents to the mix to share away.

Leadership is sometimes an individual telling others what to do. Leadership is always setting an example for others to follow, collaborating together, adding to, improving upon, and bringing to life something better for everyone involved. As Derek Sivers, founder of CD Baby explained during his TED Talk, that’s how leadership creates a movement. So, the more people who build on this the better! Let’s create an excuse to “add your talents to the mix”—which BTW is a fantastic lesson on teambuilding. Given the technology, anyone with a video-recording mobile phone can be a part of this challenge to prove #musicmatters.

No Copyright Hassles For You To Join Our Groove! You are free to share, copy and redistribute these tracks in any medium or format anywhere and everywhere. We hope you’ll adapt, remix, transform, and build upon these initial grooves for any purpose, even commercially! To offer the most freedom, we’re releasing these initial tracks under a Creative Commons Attribution ShareAlike 4.0 International Public License. That way more people can build upon and share freely. Love to have you include #joinourgroove #musicmatters in addition to your own!

Join Our Groove by Music for All, Inc. is licensed under CC BY-SA 4.0

JOIN OUR GROOVE ARTISTS: Four amazingly talented and inspirational people were responsible for helping us launch our initial tracks for #joinourgroove during the Summer of 2020:

Michael McIntosh is a graduate of Butler University earning a Bachelor of Arts degree in Music with an emphasis in Composition. An active clinician and adjudicator, McIntosh gives clinics throughout the U.S., Europe, and Asia, having performed clinics in Japan and Beijing, and China. In addition to designing, coordinating, consulting, and composing, Michael is the Percussion Division Manager for the Music for All Summer Symposium.

Slammin’ Sammy K is a Grammy nominee and multi Down Beat award winner based in Los Angeles. He has been a clinician and/or performer at: Jazz Educators International Conference, International Association of Jazz Educators International Conference, Indianapolis Jazz Festival, Montreux/Detroit Jazz Festival, Percussive Arts Society, Notre Dame Jazz Festival, Brandon Jazz Festival, Aquinas College Jazz Festival, Southwest Ohio Jazz Festival, Miami Valley Jazz Camp, the International Music Camp, and the Music for All Summer Symposium.

Dr. Christoph Thompson is the director of the Music Media Production program and Recording Engineer and Ball State University. He has over 20 years of experience in recording, production, and education. His classical concert music has been played by members of the Chicago Symphony, performed on public radio, and featured at international competitions. His popular music has been released internationally on Def-Jam records. Dr. Thompson’s stylistic versatility allows him to frequently work as an arranger, composer, sound designer, and producer in the classical, jazz, and pop genre.

Susie Harloff lives in Avon, Indiana, where she was a director, choreographer, instructor and technician for the Avon High School color guard programs and currently serves as the Middle School color guard director. She was the color guard director for the 2017 Bands of America Tournament of Roses Honor Band color guard, her fourth time working with this amazing group of students. Harloff is a music teacher in Indianapolis and refines her love of performing by participating in numerous community theater productions during the year. Susie serves as the Color Guard Coordinator for the Music for All Summer Symposium.

PRESENTED BY:
Music for All

Fran Kick first started KICKin’ IT IN with Bands of America/Music for All in 1990 as both a speaker and clinician. Starting in 1998 he has coordinated developing the leadership curriculum, staffing, and budget for both the Leadership Weekend Experience as well as the week long Summer Symposium programming.

Thank YOU Fran for all your energies!!

Michael McIntosh, Music for All Percussion Division Manager