The mission of KICK IT IN is to inspire people to pay attention, respond appropriately, put more into it so they can get more out of it, focus on what they do want in a positive way rather than what they don't want in a negative way, and to make things happen for themselves as well as the people around them. Bringing this mission to life is a constant process of sharing both the vision and example every day of what it takes to develop self-motivation within ourselves and within our organizations – knowing the only true form of motivation is self-motivation. The goal is to continuously increase the level of self-awareness required to develop the personal leadership to TAKE THE LEAD & KICK IT IN!